Meet me, babytrendwatcher Carola Siksma-Ruiters

Next to writing about trends I help companies with product launches in the babymarket, getting new customers, distributors and latest market insights. I am an expert in the babymarket, know the business inside and out, and am familiar with all brands, products, retailers, distributors and wholesalers. I give companies tailored advice, so that they can flourish in the babybusiness! I am happy to help you, so get in touch with me!

  • duurzaamheid circulair

Sustainability and circular economy in the baby market

15 March, 2022|

The term sustainability is now well established among consumers and businesses alike. It is different when we talk about a circular economy in the babymarket. What is circularity, why should you think about it as a company, and why can you only achieve circularity by cooperating with other parties? Circular economy is one step further A circular economy assumes a world without waste and goes one step further than the use of organic cotton, recyclable packaging material or ecological [...]

  • bath toilet training

Bath and toilet training articles

27 February, 2022|

Bathing a baby is really a quality moment between parent and child. It takes preparation and caution, but afterwards, there is one-to-one interaction, and it should not be underestimated in the daily ritual. As we are all spending more time at home, we are seeing an increase in sales of bath and toilet training articles. This is why this product group definitely deserves more attention on shop shelves! Alternatives for the traditional babybath Apart from the traditional long bath [...]

Affiliated organisations

BabyWereld
For more than 20 years, BabyWereld is the knowledge center for professionals in the babymarket. Through our media (trademagazine, website, newsletters and social media) we reach retailers, manufacturers and all other professionals in the baby industry.

Baby Innovation Award
The Baby Innovation Award is the biggest yearly award show in the baby industry. With participation of your innovative product you are assured of a lot of media exposure. The award show is organized by BabyWereld in association with the Negenmaandenbeurs in Amsterdam.