Category: Baby Innovation Award verkiezing
The election of the Baby Innovation Award in The Netherlands has always been a good reflection of what is being developed in the babymarket. Also this year! In the morning of the juryday there was time for demo’s of technical products such as strollers and car seats. Then the real thing started, which products are so distinctive, innovative, safe and practical that they deserve a nomination?
Also this year there were some products with eye for sustainability such as the Lemodi children’s furniture of which elements can be reused to make other furniture. The jury was pleased to see the initiative of Babyverh!p, the thought of giving a gift in the form of babyclothes that can be given to another in the same box was highly appreciated. Pure Beauty Brands stands for soothing and cooling products for mum’s. These are made of natural ingredients for ailments where you normally don’t want to talk about during pregnancy, childbirth and the postpartum period with soothing names as Cool it Mama, Down Below and Pure Bliss…
In terms of safety there were some outstanding products such Evoluna i-Size of Kiddy, the only carseat with a reclining position that you can use in the car and beyond. Riding a bike with your child on the backseat will be much safer with Thule Next Yepp Maxi bicycle seat. Fastening is easy and the belt has a unique magnetic closure that cannot be opened by children. Children grow fast, in a blink they go up and down the stairs. Mippaa Stair Trainer are smart bannisters for children.
There were also a lot of technical highlights such as breast pump Chicture of Horigen. It works with vacuum but also with soft compression. The Hesdo bluetooth babyscale works with an app and you can measure both weight and height of your child. How much fun is it to watch the growth of your baby at home? Baby Watcher is the first 2D ultrasound scanner that you can rent at home using laptop and TV with partner or family to watch your baby in your belly.
There were also a number of practical products for mums and mums to be. If you are pregnant, it’s sometimes difficult to sleep with that big belly. Babymoov’s Dream Belt is an ergonomic padded band that provides the correct support points and ensures a better sleeping position. Also useful is the multifunctional pregnancy pillow of doomoo. The shape fits with the growing belly and you can also use this pillow also between the knees or as a little helper when breastfeeding. And there is Tuck Inn bedding of Withlof For Kids, very nice finished and with the elastic at the foot ends it’s easy to make the bed safely.
Handy for on the go
Under the header ‘handy for on the go’ we find EasyWalker Harvey. To use as a single stroller but if there comes a second child you simply transform it with a rear axle into a stroller for two. Nominated was also babycarrier Kiss & Carry of Snoozebaby; a sling and carrier all in one! Also handy is the smart travel cot Aeromoov, folding out and in takes just a few seconds. If you fly regularly with a little one you know how difficult this can be. With Bed Box of Jetkids this is a lot easier, it’s a children’s suitcase and a small childrens bed for the plane all in one.
Learning to eat and drink
And what to think about these practical products: the ergonomically shaped cup Oxo Tot Transition. With interchangeable parts you transform a sippy cup into a cup for ‘grown ups’. Benjamins slide cutlery helps little ones with learning how to eat following the movements little ones make.
Finally, there were special products for ‘fun’, think of Funflex toys with a handy clip to attach on stroller, car seat or crib. Skip Hop Explore & More is developed to learn baby to move with his whole body. Your baby learns to sit, run, play, make steps and discover! For fun and decoration in the nursery: look at this: Boomvriendjes! Instead of the regular wall stickers this is really a new way of wall decoration. The tree and the different leaves and animal figures really make a great 3D effect.
Want to know more? Please view all nominations babyinnovationaward.nl.
The Negenmaandenbeurs is over and we look back on a very successful event! On the first day the winners of the Baby Innovation Award were announced with lots of noise. All nominees were present for the announcement and that was a tense moment. It was so exciting that some winners erupted in cheers such as the five fathers of Hang Loose!
In Category Mobility the carseat Cloud Q of Cybex was the winner. This car seat has an almost flat lying position, can be used as a travel cot outside the car, is equipped with side impact protection, has a nice big UV protective sun canopy and the seat can be adapted to 11 levels to grow with the child.
In Category Travel & Safety the gb Pockit buggy won. It is the most compact buggy in the world, fits folded into a bag and weighs only 4.3 kilograms. The mothers of fabulous mama&family also rewarded this buggy with the Consumer Award.
In Category Care won Squid Soap hand soap Sparks Ltd. The soap dispenser leaves an ink dot on the back of the child’s hand. So children learn in a playful way to wash their hands properly until the dot disappears.
In Category Feeding Baby Bottle Munchkin Latch came out as the winner. This bottle has an anti colic valve and an ultra soft teat that moves in all directions. Milk only flows once the baby puts pressure on it.
In Furniture and Decoration the Hangloose playpen and hammock became the proud winner. It is a hammock with a folding soft cloth on top. Your little baby lies on it in a comfortable and ergonomic way.
doomoo spooky of Delta Diffusion is the big winner of Toys & Gifts. This soft and cuddly nightlight gives a soft light for 10 minutes and gives light again when your baby starts to cry.
For the new category Green we collaborate with BabyBeGood in which The Bioserie toys is the final winner. This toy is made from plants and is completely safe for children to feel, taste and explore.
All nominated and winning products were showing off on the new Baby Innovation Plein. There was a lot of interest for all products and we could sell them on the spot, so much demand was there. If brands were there we could refer consumers to booths at the fair. Learn more about the election and the winners? You’ll find it on the site of the baby innovation award.
There is also a nice film of the fabulous mama jury day:
Before the announcement of these awards, I gave my views on the latest baby trends. I talked about mobility, fashion, sport, rear-facing car seats, dad gadgets, new techniques in baby textiles, new ways of babyfeeding, the latest trends to decorate the baby nursery and of course the latest trends in sustainability and baby products.
Key words came back in a huge word cloud on the Trend Wall on the Baby Innovation Plein. A part of my presentation can be found in our new BabyStuf Trend Magazine which was distributed in the special shopper of the fair.
Taking part on the Negenmaandenbeurs takes a lot of preparation and effort but you gain so much with it. Where do you speak and see so many consumers in your target group in a few days? Besides it’s a good way to promote our election and consumersite BabyStuf.nl. We have collected a lot of new addresses, gained ideas and these are golden days for networking!