I saw this new product at ABC’s Shark Tank in America, where entrepreneurs present their innovation to a group of investors. After the pitch two investors chose to do business with the founders of Beebo, a handsfree bottle holder. An opportunity for a very profitable product. What is Beebo exactly? Beebo is a small mat made of soft foam that you put on one of your shoulders. It has a rotable element in which you can put a wide or narrow bottle. This is well done because now you can determine both the height and the direction of the feeding. In this way you can give the baby the bottle without having to hold it. So you have time to read your child a story, stroking or massaging your baby or even have a meal. So say the founders.
Advantages and disadvantages of Beebo
I immediately see the benefits. Such as bottle feeding twins (I still see my sister and mother of twins struggling with towel rolls), or if you can’t hold the bottle because of medical reasons. But that’s all. As a mother and as an expert I dislike it very much if you cannot spend several minutes quality time with your baby. Time to make eye contact, to have physical contact and really just have one on one contact with your baby. No, we’d rather put a device between it so you can work behind a PC or laptop, we don’t want to wait with our own meals and want to have our hands free to be accessible online 24/7 for Facebook and Whatsapps from our friends. Also the images I see don’t make me happy: baby gets air when drinking, baby chews on teat instead of sucking … If that’s the way to feed our babies nowadays then parenting is something to worry about. Or am I wrong?
Another new type of bottle? Yes, and what kind of one! This Munchkin Latch has a unique teat that our jury had never seen. It stretches and moves flexibly in all directions. Milk only flows when the baby puts pressure and sucks just as at mum’s breast. The anti-colic valve in the base reduces risk of colic. Never before we came so close to breastfeeding.
From the moment a baby switches to solid foods these Squiz reusable squeeze pouches are very practical. Whether you fill hem with fruit or fruit snacks, yogurt or smoothies, you can easily fill them with the double zipper on the bottom and clean them in soapy water, time after time. They can even be cooled in a refrigerator or freezer and reheated. So handy for on the go or at the babysitter!
Get rid of all those drinkpacks with to much sugar that are so bad for the teeth and health of our children. A good alternative is Drink in the Box from Wereldmama. How it works? You fill Drink in the Box with fresh fruit and water or other healthy juice, click it to close and your child has a healthy drinkpack with a flashy looks. It’s transparent so you can exactly see what in it. The packet can always be reused so helpful for a better environment.
These are the nominations in the category Feeding in the Baby Innovation Award elections!