Tag: Baby Innovation Award
The Negenmaandenbeurs is over and we look back on a very successful event! On the first day the winners of the Baby Innovation Award were announced with lots of noise. All nominees were present for the announcement and that was a tense moment. It was so exciting that some winners erupted in cheers such as the five fathers of Hang Loose!
In Category Mobility the carseat Cloud Q of Cybex was the winner. This car seat has an almost flat lying position, can be used as a travel cot outside the car, is equipped with side impact protection, has a nice big UV protective sun canopy and the seat can be adapted to 11 levels to grow with the child.
In Category Travel & Safety the gb Pockit buggy won. It is the most compact buggy in the world, fits folded into a bag and weighs only 4.3 kilograms. The mothers of fabulous mama&family also rewarded this buggy with the Consumer Award.
In Category Care won Squid Soap hand soap Sparks Ltd. The soap dispenser leaves an ink dot on the back of the child’s hand. So children learn in a playful way to wash their hands properly until the dot disappears.
In Category Feeding Baby Bottle Munchkin Latch came out as the winner. This bottle has an anti colic valve and an ultra soft teat that moves in all directions. Milk only flows once the baby puts pressure on it.
In Furniture and Decoration the Hangloose playpen and hammock became the proud winner. It is a hammock with a folding soft cloth on top. Your little baby lies on it in a comfortable and ergonomic way.
doomoo spooky of Delta Diffusion is the big winner of Toys & Gifts. This soft and cuddly nightlight gives a soft light for 10 minutes and gives light again when your baby starts to cry.
For the new category Green we collaborate with BabyBeGood in which The Bioserie toys is the final winner. This toy is made from plants and is completely safe for children to feel, taste and explore.
All nominated and winning products were showing off on the new Baby Innovation Plein. There was a lot of interest for all products and we could sell them on the spot, so much demand was there. If brands were there we could refer consumers to booths at the fair. Learn more about the election and the winners? You’ll find it on the site of the baby innovation award.
There is also a nice film of the fabulous mama jury day:
Before the announcement of these awards, I gave my views on the latest baby trends. I talked about mobility, fashion, sport, rear-facing car seats, dad gadgets, new techniques in baby textiles, new ways of babyfeeding, the latest trends to decorate the baby nursery and of course the latest trends in sustainability and baby products.
Key words came back in a huge word cloud on the Trend Wall on the Baby Innovation Plein. A part of my presentation can be found in our new BabyStuf Trend Magazine which was distributed in the special shopper of the fair.
Taking part on the Negenmaandenbeurs takes a lot of preparation and effort but you gain so much with it. Where do you speak and see so many consumers in your target group in a few days? Besides it’s a good way to promote our election and consumersite BabyStuf.nl. We have collected a lot of new addresses, gained ideas and these are golden days for networking!
A nice part of the Baby Innovation Award election is the Mama jury day where mothers from all over the country can see, feel and try out all nominated products. Yesterday was D-day. After a morning of heavy lifting and checking the items, the first mothers trickled in. They were selected by fabulous mama & family for this live experience! In the group were pregnant mothers, mothers who left their child at home and mothers who had taken their baby or toddler with them. The youngest baby was only three weeks old! Of course there was time for fun and there was laughter, but it always amazes me how seriously mothers are with their jury duties. And they ask critical questions such as: here a splinter came off, is that right? Isn’t this article on the market already? How does this carseat works? What’s innovative about it? Etc.
In between snacks and drinks were consumed, babies were breastfeaded and photographs and a film were made. All mothers received a stuffed goodie bag trom Rianne Portegies of fabulous mama to take home with them included a ticket for the Nine Months Fair in February. Then it was time for us to pack everything and drive home. Tired but very satisfied!