Visiting the Kind + Jugend trade fair is hard work so I’m always happy that my husband comes along for the last two days. In this way we combine business and pleasure in Cologne. He is always surprised by the innovations in the baby market, but has obviously seen enough baby stuff after all these years. Until we arrived on the booth with the Swedish label Thule this year. For us, women, Thule is not such a well known brand, but for men this brand means a lot! Because Thule is known for its roof boxes and roof racks, bike carriers, suitcases, backpacks, sturdy covers and bags. My husband is a fan. Now Thule focusses on on mobile parents with a collection of new bicycle seats, a back carrier but also a sleek jogger Urban Glider with superlight frame. In the early 90s, the first jogger stroller was introduced on the Dutch market, and it became a hype. Now, in this world of four-wheelers strollers, maybe it’s time we get a revival!