The important consumer fair The Negenmaandenbeurs started just a few days ago, a good time to share some important babytrends with you:
No stroller but a baby carrier
A stroller was invented so you don’t have to carry your baby anymore and to have your hands free. But nowadays there is a growing group of parents who like to carry their baby in a baby carrier and don’t have a stroller anymore! This group of parents are mostly strong believers of natural parenting and choose an ergonomic baby carrier, specially developed for the ‘happy hips’ position. Further, I see more and more carriers made of special materials such as recyclable fiber and breathable fabrics so you and your baby don’t get too warm. Nice to know: I see more and more fathers in the street carrying their babies, just look at the promotional material from manufacturers!
Strollers: more comfort
Whether you prefer a practical stroller because you live on the third floor, or you prefer a fashionable stroller, there’s a stroller for everyone. Strollers used to be small and compact for parents ‘on the go’, but fortunately now more attention is paid to the comfort of the child with larger carrycots and seats. High strollers are becoming very popular, ideal for having better contact with your baby but it also saves your back by taking your child in and out!
The latest technologies are the strollers which can be folded in and out by one push of a button and safety gadgets such as a security light on the front wheel. Also, the first recyclable pram is for sale in The Netherlands. A stroller doesn’t have to be expensive: by increasing competition and economic recession brands offer complete strollers with good value for money.
Safe i-Size car seats
De new i-Size standard which is introduced requires a lot of adaptations by car seat manufacturers. They are working hard to make all car seats i-Size proof. In addition, your child will be transported facing back using ISOFIX. Focus is on the length of the child instead of weight. These seats offer better protection in case of frontal and side collisions. With car seats, safety is number one of course, but there is increasing attention for the comfort of the child; there are carseats where your child can be transported in a lying position and some seats have head side supports which grow with your child. However, the combination with i-Size still seems to be a difficult task.
Babyfood: eating from reusable pouches
Based on the adult breakfasts ‘on the go’ we see a lot of squeeze bags with fruit and vegatable snacks. Convenient for traveling or if you are in a hurry! On international trade shows I also saw reusable squeeze pouches for home made smoothies of fruit and vegetables. However, some experts are critical about this way of feeding: they say you don’t learn your child to eat properly and it can influence the development of your child’s mouth!
Baby Skin Care: no harmful ingredients please
Irritations, allergies, endocrine disruptors …Harmful substances in baby skin care can cause much harm, so if there are care products for children without these harmful ingredients, then of course yes please! There appear more and more brands on the market without or with less harmful ingredients. Large manufacturers follow this trend and adjust their formulas.
Baby furniture: let it grow
It is trend to choose for a baby nursery that can be changed into a teen room. Smart, less expensive and durable! The crib can be transferred into a teen bed, the dresser into a desk. Decoration trends: next to common nursery rooms with a theme (think of nature, princesses and princes, marine), it is hip to mix and match vintage with new. Perfection in the nursery makes place for ‘underlayment’ which stands for unfinished, basic and a tough look.
Knowledge is power
Technique is becoming increasingly important in the baby industry. What about a baby romper that indicates how warm or cold your baby is? Or a device that measures how much breastfeeding you have given with one breast? Or a thermometer that measures the temperature of your baby without skin contact? The newest generation baby monitors show your baby on smartphone or tablet via Wi-Fi or mobile internet!
Sustainable and green
Moms of today ask for responsible made baby products which are produced with respect for people and environment. As a mother, you simply want the best for your child and therefore you want to know where products are made. Mothers also look critically whether something is really necessary or not. ‘Getting rid of things’ and ‘sustainability’ are the keywords. Therefore children stuff is not thrown away after use, but can have a second life. Websites for second hand baby and children stuff and clothes swap parties flourish as never before.
Also have a look at the Negenmaandenbeurs movie where I talk about baby trends, just after tradeshow manager Nicole Tuitert!